Demo reels

ZDTV/TechTV was the first truly interactive TV network. Launched in 1997 in SanFrancisco, it was an incredible convergence of talent. These are all my concepts, editing and in some cases, shooting. Other work created at WNDU-TV.

 

 

Work samples managed and art directed at QVC. Credit goes to the very talented designers on my team.

Interactive, Branding and Identity

Pantar Productions, a boutique media consulting and production company working in feature film, network tv and documentaries.

pantar_site3

Chescogreen, created for the Chester County Greenhouse Emissions Reduction Task Force. Produced, edited, streaming video and graphic design to promote local Farmers Markets.

chescogreen2

GHGR Task Force identity development

Tri-fold brochure

ghgr_horz_exteriorGHGR_Horz_Interior [Converted]

Flyer

MP_catalog_vert.indd

GHGR Logo

ghgrlogo

Design, concepts and logo treatment developed from 2004-2008 at QVC. Art Direction and management.

Today’s Special Value redesign of logo and package

tsv-finals-2

Garden package

Qlogo__floral1_Green


qvc_viewersedbds1

Fashion Day package redesign

endpage

QVC 20th Birthday package redesign

qvcbirthday1

Global 18 Network

Network Concepts and boards for Golf channel – Global 18 

Global 1

Global 2

Global 3




National Geographic concepts

Concepts for redesign of National Geographic Domestic Launch- for 168Design, San Francisco, CA 2000.

Mysterious World

Treasure Seekers

Mysterious World

On The Edge

On the Edge 2

On the Edge 3

Extreme Planet




ZDTV/TechTV

Designs and concepts from the launch of ZDTV to the relaunch of TechTV, from 1997-2001. I conceptualized, edited and composited all work.

Amaze Yourself Ident

Amaze Yourself Ident

 

Digital Avenue

Digital Avenue Concept

 

Genres

Genres concept


Sites and Soundz sales pilot

Sites and Soundz

 

ZDTV redesign concept

ZDTV package concept

 

CyberCrime show open and package

CyberCrime Show open and package

 

Music Exchange package concept

Music Exchange



Clients

2008 SAITA Coordinator, Maysie’s Farm – Glenmoore, PA
QVC – West Chester, PA
WNDU-TV/GoldenDomeMedia – South Bend, IN
TechTV – San Francisco, CA
168 Design Group – San Francisco, CA
ZDTV – San Francisco, CA
ThinkCity – Los Angeles, CA
The Site MSNBC – San Francisco, CA
Atlanta Olympic Broadcasting
Design Efx Crawford Post – Atlanta, GA
CNN – Atlanta, GA 
Turner Broadcasting – Atlanta
The Cartoon Network – Atlanta, GA 
Discovery Networks – Alexandria, VA

TNN – Nashville, TN
Elite Post – Nashville, TN
The Weather Channel – Atlanta, GA
WATL-TV – Atlanta, GA
VTA – Atlanta, GA
Fox Broadcasting – Atlanta, GA
Turner Broadcasting Goodwill Games – Moscow USSR
WSB-TV – Atlanta, GA
“Our Town” documentary, WNIT-TV, Elkhart, IN (pro-bono)
“GreenTV” Producer for public access programming (pro-bono)

2004 – 2008 QVC, PA – Broadcast Graphics Manager
2001-2004 WNDU-TV, South Bend, IN  - Design Director
1998-2001 ZDTV, TechTV, San Francisco – Design Director
1997-1998 The Site, San Francisco – Senior Designer
1994-1996 Atlanta Olympic Broadcasting, Atlanta – Senior Designer
1990-1993 Design Efx, Crawford Post, Atlanta – Designer
1982-1990 The Weather Channel, Atlanta – Designer/Producer

Awards and Honors

2008 Historical Board of Comissions, Treasurer, West Whiteland Township, PA
2007 Appointed Co-Chair, Communications and Outreach, Greenhouse Gas Emissions Reduction Task Force, Chester County, PA
2007 Residency at the International School of Painting, Drawing and Sculpture, Montecastello di Vibio, Italy
1999-2007 Broadcast Design Association judge for various Awards Conferences, Los Angeles and NYC
2004 Silver Telly for ‘QVC Is….’, Art Direction
2003 Mayoral appointment to Civic Alliance; for the twenty year City Plan in South Bend, IN 
2003 Chicago Motion Graphics Festival 
1998 BDA Diem Magazine, profile on Fine Artists and Broadcast Design
1996 Image Film and Video Festival’s 20th Anniversary, Atlanta
1993-1994 Charlotte, NC Film and Video Festival, best of show travelling exhibit
1993 BDA Bronze
1992 BDA Bronze
1991 Monitor Awards Finalist for Best Video Paint, NYC
1990 BDA Silver
1985 Cable Advertising and Promotion Award
1985 BDA Bronze
1985 Artist’s Project Grant, City of Atlanta Bureau of Cultural Affairs

Exhibiting painter from 1981-current

Resumé

VWebb12

Webb began her commercial career at The Weather Channel in 1982, helping to guide the overall look from its inception as an early cable network to the leading provider of weather news, seen in 95% of all cable TV homes nationwide. She was interviewed and cited as one of the original artists hired for the network, in the 2002 book, ‘The Weather Channel’, by Frank Batten and Jeffrey Cruikshank, published by Harvard Press.

From 1990-93 she worked with Crawford’s Design Efx in Atlanta, the dynamic and versatile team at the largest post-production house in the Southeast. She built affiliate packages and identities for some of the world’s largest agencies and networks including; CNN, Turner Broadcasting, the Cartoon Network, Coca-Cola, Channel 4-England and Tribune Entertainment.

She was the Lead Designer for the Atlanta Olympic Broadcasting group from 1994-96, conceptualizing and producing the total package for the 1996 Olympic Games. Responsibilities included evaluating beta equipment, establishing standards for production and assistance in hiring staff. 175 countries from around the world took the visual package and video feed from the ACOG production center.

She worked as Design Director in a converged media environment in San Francisco from 1997-2001, first at Ziff-Davis’s pilot The Site, which aired on MSNBC, and then launching six months later as the first interactive TV network, ZDTV. She helped build an integrated team of 8, producing campaigns and promotions for distribution across multiple platforms: television, web and broadband. Market growth over four years evolved from less than 2 million homes at ZDTV’s launch in 1997 to over 43 million homes after Paul Allen, co-founder of Microsoft, acquired the company. The TechTV network was acquired by G4 in 2002.

From 2001-2004 she managed a team of six and all the graphics and promotion resources of WNDU-TV’s art and news department including broadcast, set and web design, print and outside vendors. The NBC affiliate remained #1 in the market during her tenure as Design Director.

From 2004-2008 Webb was the Broadcast Graphics Manager at QVC, managing all the graphic resources for a staff of 10 in the Live and Post departments, including hiring, outside vendors, internal performance reviews and mentoring for a staff of ten and the department budget. She also managed the relationship with the internal creative team and provided creative briefs for graphics collateral months before air date, which required collaborating on multiple projects at any given time.  Her project management skills include overseeing complex projects from creation to execution and her decisions contributed to multi-million dollar days over the course of four years, helping to build QVC into the largest electronic retailer in history. 

In 2005 Webb proposed unifying QVC’s visual identity, no overall strategic brand effort having been made in over twenty years. She was part of the senior focus team that worked over 2007 to identify and build the new brand and visuals. The result that launched in fall of 2007, was a more identifiable and consistent look for QVC, with updated promotional messaging and increased revenues by 6-8% for daily events. 

She has been a member of the Broadcast Design Association since 1984, and since 1998 has served as a BDA judge for their annual design conferences. In 1998 she was profiled in Diem, BDA’s magazine, in an article that discussed her fine arts contribution to broadcast design.

She has won numerous awards from the Broadcast Design Association, The International Monitor Awards, Cable Advertising and Promotions and artists’ grants and she is an exhibiting painter.

 

 

 

 

 

Victoria Webb – designer – motion graphics