Webb began her commercial career at The Weather Channel in 1982, helping to guide the overall look from its inception as an early cable network to the leading provider of weather news, seen in 95% of all cable TV homes nationwide. She was interviewed and cited as one of the original artists hired for the network, in the 2002 book, ‘The Weather Channel’, by Frank Batten and Jeffrey Cruikshank, published by Harvard Press.
From 1990-93 she worked with Crawford’s Design Efx in Atlanta, the dynamic and versatile team at the largest post-production house in the Southeast. She built affiliate packages and identities for some of the world’s largest agencies and networks including; CNN, Turner Broadcasting, the Cartoon Network, Coca-Cola, Channel 4-England and Tribune Entertainment.
She was the Lead Designer for the Atlanta Olympic Broadcasting group from 1994-96, conceptualizing and producing the total package for the 1996 Olympic Games. Responsibilities included evaluating beta equipment, establishing standards for production and assistance in hiring staff. 175 countries from around the world took the visual package and video feed from the ACOG production center.
She worked as Design Director in a converged media environment in San Francisco from 1997-2001, first at Ziff-Davis’s pilot The Site, which aired on MSNBC, and then launching six months later as the first interactive TV network, ZDTV. She helped build an integrated team of 8, producing campaigns and promotions for distribution across multiple platforms: television, web and broadband. Market growth over four years evolved from less than 2 million homes at ZDTV’s launch in 1997 to over 43 million homes after Paul Allen, co-founder of Microsoft, acquired the company. The TechTV network was acquired by G4 in 2002.
From 2001-2004 she managed a team of six and all the graphics and promotion resources of WNDU-TV’s art and news department including broadcast, set and web design, print and outside vendors. The NBC affiliate remained #1 in the market during her tenure as Design Director.
From 2004-2008 Webb was the Broadcast Graphics Manager at QVC, managing all the graphic resources for a staff of 10 in the Live and Post departments, including hiring, outside vendors, internal performance reviews and mentoring for a staff of ten and the department budget. She also managed the relationship with the internal creative team and provided creative briefs for graphics collateral months before air date, which required collaborating on multiple projects at any given time. Her project management skills include overseeing complex projects from creation to execution and her decisions contributed to multi-million dollar days over the course of four years, helping to build QVC into the largest electronic retailer in history.
In 2005 Webb proposed unifying QVC’s visual identity, no overall strategic brand effort having been made in over twenty years. She was part of the senior focus team that worked over 2007 to identify and build the new brand and visuals. The result that launched in fall of 2007, was a more identifiable and consistent look for QVC, with updated promotional messaging and increased revenues by 6-8% for daily events.
She has been a member of the Broadcast Design Association since 1984, and since 1998 has served as a BDA judge for their annual design conferences. In 1998 she was profiled in Diem, BDA’s magazine, in an article that discussed her fine arts contribution to broadcast design.
She has won numerous awards from the Broadcast Design Association, The International Monitor Awards, Cable Advertising and Promotions and artists’ grants and she is an exhibiting painter.